Our Journey - Defrosting BabyCusch

The Story Behind Our Business: A Journey of Love, Hope, and Heartfelt Keepsakes

Our journey began in 2017 with a dream to create something meaningful that would not only help us in our personal lives but also allow us to bring joy and special memories to others. Based in Melbourne, Victoria, we started with a humble mission: to save money for our IVF treatment and to defrost our last frozen embryo, a little one we named Baby Cusch. Little did we know, this small idea would grow into a business that today has touched the lives of thousands of people worldwide.

From IVF Dreams to Creating Keepsakes

Like many couples, we faced the emotional and financial struggles of infertility. The idea for our business was born from the hope of giving Baby Cusch a chance at life. In an effort to save for our IVF treatment, we started creating personalised birth frames, combining our love for design and the desire to turn our own challenging journey into something positive. What began as a personal project to fund a dream quickly transformed into a full-fledged business, and since then, we’ve never looked back.

Fast forward to today, and our small venture has blossomed into a successful company that has sold over 5000 frames worldwide. We’ve been fortunate enough to gain support from maternity hospitals like Frances Perry and Mercy Health, who have helped us reach new families with our heartfelt products. Our work has touched the hearts of thousands, making us proud to be part of such a beautiful community.

A Personal Touch in Every Frame

One of the things that sets us apart is the care and attention we put into every single design and frame. Unlike mass production businesses, we don’t outsource our work. We create each design one by one and frame each print ourselves in-house. Our team takes the time to ensure every frame is made with love, dedication, and the highest quality materials.

Once each frame is finished, we make sure it’s carefully packed to ensure it reaches you in perfect condition. Our packages are heavily packed to withstand any journey, and once ready, they are delivered via courier to ensure timely and safe arrival. We also offer the convenience of collection in Essendon, Victoria, for those who prefer to pick up their orders personally.

New Services to Make Life Easier

Over the years, we’ve listened to our customers and continually looked for ways to improve our service. That's why we’re excited to have introduced several new options for you:

• Print Only: For those who love our designs but prefer to frame the prints themselves, we now offer the option to purchase just the print without the frame. This is perfect for anyone looking to frame it in their own style or those on a budget.

• Digital Files: We’ve also launched Digital Files, where we email you our custom designs so you can print them at home or through any local printing service. This option is particularly handy for our international customers or those in a hurry.

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These changes have made our process more flexible and accessible to a wider range of customers, ensuring everyone can enjoy our personalised keepsakes, no matter where they are.

Growing a Community of Loyal Supporters

Since our inception, we’ve built a strong following on social media, with over 17,000 followers across various platforms. It’s been incredible to watch our community grow, and we’re so grateful for the support we’ve received. We’ve also been fortunate to accumulate over 300 5-star reviews on Facebook, with customers consistently praising our products, our customer service, and the personal touch we put into everything we do.

We pride ourselves on our quick response times, with all messages answered within just a few hours. We understand that life gets busy, so we make sure to offer a 24-hour turnaround once an order is placed, so you can receive your custom frame as soon as possible.

Free Shipping – A New Chapter

We’re thrilled to announce the launch of free shipping Australia-wide, a move that we hope makes it even easier for you to enjoy our products without worrying about extra costs. Whether you're in Melbourne, Sydney, or anywhere in between, you can now order your custom keepsake with the added bonus of free shipping.

Our Business Today

What started as a small endeavour to fund our IVF treatment has grown into a business that now brings joy to thousands of families across the globe. We’re proud of how far we’ve come and the positive impact we’ve made, but most of all, we’re grateful for the love and support we’ve received from our customers, especially those who have shared their stories with us.

Looking back, we’re amazed at how far we’ve come, but we’re even more excited for the future. We continue to pour our hearts into every frame we create, and we can’t wait to see where this journey takes us. Thank you for being part of our story and allowing us to be part of yours.

Conclusion

From a personal journey to a global business, our story is one of love, perseverance, and the power of creating something meaningful. Over the past seven years, we’ve worked tirelessly to provide our customers with high-quality, personalised keepsakes that celebrate the most special moments in life. Whether you’re ordering a frame for your child, a grandchild, or a special memory, we’re here to make sure every design is as unique as the person it’s for. Thank you for supporting us—we can’t wait to continue sharing our story with you.